Design

Process

Research & Discovery

When an assignment has been delegated to be worked on via the priority process that is undertaken by key stakeholders. My initial step forward is to dive deep into the problem space which will yield user-interviews, brainstorm sessions with product managers, learning expectations of the solution in terms of business goals as well as the domain.

Defining & Ideation

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Iterative Design & Prototyping

Following a lean, iterative approach, I rapidly designed and refined solutions using the Double Diamond framework—diverging to explore different concepts, then converging on the best solutions based on feedback. I worked closely with engineers to ensure feasibility and iterated based on usability testing and stakeholder input. Often times we iterate using paper sketches and low fidelity mockups to communicate the UX solution which are presented in stakeholder reviews. It is possible to iterate and review daily for alignment and synchronization.

Validation & Implementation

Once designs reached a high-fidelity state, I collaborated with engineering to ensure smooth implementation. I worked through design QA cycles, refining interactions, and ensuring the final product aligned with both usability principles and business objectives. The result? A significantly improved internal tool that transformed how users accessed and interacted with critical data, ultimately enhancing efficiency and decision-making within the company.

Key Projects & Contributions

Dev Areas Gold

My first major project was Dev Areas Gold, a critical initiative aimed at addressing significant technical debt. I led the design process using the Double Diamond framework, collaborating closely with the Chief Product Officer (CPO) and CEO to ensure alignment with business priorities. The design process took four weeks, but development spent six months reworking the backend to support the design.

This project exemplified the importance of surfacing critical data to empower users and enhance decision-making. It solved the problem of siloed data, enabling users to access comprehensive, actionable information throughout the application.

Allocation Manager & NRI Tool

Redesigned these tools to significantly improve usability and ensure alignment with business goals. The Allocation Manager revolutionized how users understood allocation from oil wells by surfacing critical data and relationships between assets and shapes in the production process. The NRI Tool further enhanced this by calculating Non-Operating Interest (NRI) based on the data from Allocation Manager. This dual-tool approach standardized the process and made it user-friendly, resulting in a more efficient, streamlined process.

AutoProvisioner

Spearheaded the design and implementation of an AI-driven feature that standardized document structuring, eliminating reliability issues and streamlining workflows. By integrating a Large Language Model (LLM) with 90%+ accuracy, we reduced errors by 60% and drastically improved operational efficiency. This innovation allowed users to validate AI-generated results directly within the document, reducing the time spent on manual checks and improving the accuracy of our title data efforts.

Urgent Design Requests

As the lead designer, I quickly responded to urgent design needs, collaborating closely with CPO, CEO, and Product Managers to deliver critical design solutions under tight deadlines.