I'm Edward — a Product Design leader with 10+ years of experience, including five focused on end-to-end product work. I specialize in translating complex SaaS, FinTech, and AI challenges into clear, scalable experiences that drive business growth and delight users.

Grounded in deep user research, domain expertise, and design-system thinking, I lead cross-functional teams — even in PM-light settings — from kickoff through information architecture to polished wireframes and documentation.

My background spans brand identity, product design, and production art, allowing me to own the entire design process: simplifying problems, elevating customer satisfaction, and delivering impact.